January was a significant milestone in our journey toward the upcoming soft opening of our coffeehouse and roastery.

In this post, I'm excited to share our latest updates, including our progress, an introduction to our Head of Coffee, Caleb Walker, and highlights from our very first community-enjoyed roast and brew. We're also thrilled to announce our plans to begin hiring and training baristas in February. So grab a cup of coffee and join me as we explore this month's exciting developments.

Our Progress in January

In January, we reached several key milestones on our journey.

  • Caleb Walker, our Head of Coffee, started with us in Barronett!
  • Our very first roast and brew was proudly served at the 37th Annual Barronett Civic Club Ice Fishing Contest.
  • We started developing a barista training program, with plans to hire and train baristas starting in February.

Our Head of Coffee Started in Barronett.

In January, Caleb Walker joined our team and began fine-tuning our coffee roasting operations. Setting up this specialty coffee roasting equipment is akin to organizing a high-tech kitchen. Each tool, from the coffee roaster to the espresso machine, requires precise adjustments, much like tuning instruments in an orchestra, to craft that perfect cup of coffee.

Figure 1: Caleb Walker (left) and Mike Ebert (right) from Firedancers Coffee Consultants (January 2024)

Caleb Walker (left) and Mike Ebert (right) from Firedancers Coffee Consultants (January 2024

Caleb is also working with Firedancer Coffee Consultants to align our roasting operations with SQF standards as we grow. These standards are globally recognized for strengthening and harmonizing food safety systems. This commitment ensures not only that our coffee is of the highest quality but also that it meets crucial safety and trust standards. Caleb also successfully produced our first official production roast for the 37th Annual Barronett Civic Club Ice Fishing Contest. I am very thankful to have him at the helm of our sourcing and roastery operations.

Our first coffee offering was served up at the local annual ice fishing tournament 😊

On the morning of the fishing tournament, Ashlea Burke, a board member of the Barronett Civic Club, stopped by to pick up coffee for the event. While she waited for us to finish brewing, we served her the first latte from our inaugural roast.

Figure 2: Ashlea Burke picking up the first brew for the local fishing tournament (Saturday, January 27, 2024)

Ashlea Burke picking up the first brew for the local fishing tournament (Saturday, January 27, 2024)

We are very fortunate to be opening our first location in Barronett, a small town with a big heart. The Barronett Civic Club has been great to work with and has welcomed us into the community. As we move into February, we are beginning our search for passionate individuals interested in becoming baristas.

Figure 3: Shallow Lake, Barronett, WI – fishing tournament (Saturday, January 27, 2024)

Shallow Lake, Barronett, WI – fishing tournament (Saturday, January 27, 2024)

Baristas Wanted: Become Part of Our Coffee Journey!

Experience is a plus but not required. We're seeking individuals with a passion for specialty coffee, a service-oriented mindset, eagerness to learn, and a love for connecting with people. For full details, visit the Careers section on our website. Prior coffee experience is not necessary; we provide training and offer flexible shifts. As community support grows, our hours will extend into the summer. Come be part of this exciting phase in our journey!

“Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."

—Margaret Mead

This quote reminds us not to underestimate the power of the change that can emanate from a small community of like-minded individuals. The past year has been a mix of challenges and rewards, and I am continually inspired by those who have stepped forward to support our movement.

Our story goes beyond just coffee; it embodies community spirit, the joy of simple pleasures, and a dedication to supporting local businesses. We are committed to the coffee farmers at origin, where we source coffee, and the local farmers who provide our food. Our space offers a welcoming environment for everyone to connect, relax, and recharge. We are excited to share more with you soon!

Happy Brewing!

Gabe Signature
Written by Gabe Damiani

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