We began roasting and delivering coffee from Atlanta, GA, operating exclusively online. That year, we acquired our future Barronett, WI, coffeehouse site—a historic general store—and partnered with UW–Madison students on a study to shape our northwest Wisconsin launch strategy.

We worked with local artisans to restore and build a distinctive fourth-wave coffeehouse and roastery in Barronett. Designed as a renewable-energy powered “third place,” it was created to serve as a welcoming gathering spot for the community.

We earned Certified B Corporation status, becoming Wisconsin’s 24th and underscoring our social responsibility commitment. Soon after, we opened the doors to our first Barronett coffeehouse and roastery, offering patrons a haven to connect, relax, and recharge.