Meet Our Advisory Board.
Tony Riffel is an entrepreneur and a co-founder of the Octane Coffee Company, the Elevator Factory co-working space and the Pancake Social restaurant, all based in Atlanta. He has a passion for building community and culture by creating spaces for people to gather around the social aspect of beverages, food and an atmosphere that fuels creativity.
As its CEO, Tony helped grow the Octane Coffee Company to a regional coffee roaster and retailer with six locations and two production facilities in Atlanta, GA and Birmingham, AL, and facilitated its sale in 2017. For more than a decade, Octane was a pioneer and innovator in helping to build the coffee culture in the southeast and has fostered the development of some of the best baristas in the country. Octane competed nationally and internationally in industry coffee competitions. The Elevator Factory co-working space is a creativity-focused workspace based in Grant Park, Atlanta and the Pancake Social restaurant is now open at Ponce City Market in Atlanta.
Outside of the food industry and community initiatives, Tony and his wife Diane enjoy all things travel and food with their two daughters, Simone and Sylvie.